2012 objectives of an Innotribe Evangelist

In the spirit of total transparency, and because I was asked to do so, I want to share my (SWIFT) objectives for 2012, or I should better say my Innotribe objectives for 2012.
I might kill two birds with a single bullet ( what an horrible metaphor, now that I think of it) in the sense that by doing this more than one friend of mine will understand at last what is that I am actually doing for living!

objective#1
Design (together with my dear @mela_ata) and manage the Innotribe incubator, which role is to develop in a fast-fail way new projects and ideas for the financial community.
The incubator activity is build upon the Enablers group. Enablers are a bunch of bright brains of our industry, from banks, Venture Capitalists, innovative vendors and consultants, and they meet together 3/4 times a year to “enable” new projects.
I built this group more than an year ago, and a clear objective for 2012 is to continue to grow in terms of scope, leveraged network and collaboration.
I am supposed as well to make sure there are enough ideas for the incubator to work on. Call it a “gate zero” for New potential projects. I am doing this with the help of @heathervescent and @nekliolios (so part of my job is also to coordinate the activities of this team in the “lead generation” effort.

objective#2
This one is shared with few other members of the team, but is extremely important for the Innotribe network and marketing development: the Innotribestartup.com challenge
Last year we tried at Sibos in Toronto a first start-up competition where 200 companies applied, and the top 10 were brought to the conference pitching in front of the top 50 banks of the planet.
This year, we do more:
– three regional competition (New York, Singapore, Belfast) plus Sibos in Osaka
– two different challenges, for early stage and late stage companies
– self-funded (sponsorship allowed)

New York was just successfully delivered by @heathervescent, and Singapore is under @nekliolios responsibility.
I am helping in different domains (finding the sponsors for instance, or reach out to my business network to make sure we have the right attendance at each competition, or finding the location for the events) but overall, I need to make sure this thing happens, and that we bring to Osaka the best possible start ups within the financial industry space.

objective#3
I would call it an “Innotribe marketing and network” objective.
Since Innotribe was founded, we never ceased to grow. A fundamental element of this growth is the constant reach out to the financial and innovation community through conferences, speaking slots, Innotribe Labs, and networking.
I think I have planned already a dozen of (external) speaking slots where Innotribe is – needless to say – at the hearth of the speech. Just as an example.
The use of social media to reach out is another example.
A very concrete objective in this area is the Belfast Innotribe conference, in June, for which I am designing the content, and basically managing the event (with the help of course of logistics, comms, the facilitation team, etc).
Innotribe has become a new, relevant way to engage with our customers (and the financial Eco-system in general): in order to do so, you need to share, reach out, identify the right profiles, and engage. We are proud of the Innotribe network, and we all contribute to grow it.
Part of this objective is typically Sibos, where usually I am in charge of one of the Innotribe streams.
Last year was Social Data, for example. @petervan is usually in charge of the overall content and event delivery, but is a real team effort.

I don’t know if I was able to give you the feeling of what my job is about, but I wanted to end with a morning thought (from Singapore, where jetlag on the third day is hitting badly): in my business card my title is “innovation manager” and sometimes we refer ourselves as “innovation leader”.
We are none of this.
We are (I feel like) evangelists.
I am meeting in a couple of hours @simon, an Amazon Web Services Technology Evangelist.
Simone explained me his job, more described as a mission, and I felt like I am doing the same for Innotribe.
Next business card printing, call me Innovation Evangelist.
In another blog, will talk about the parallelism between innovaton and faith.

Stay tuned, and enjoy a morning sunrise from 31 st floor of the Conrad

Matteo

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